Category "Stories"

Stories

Dive into FREY.’s “Valley of Flowers and People” Collection

FREY.’s Spring/Summer ‘24 collection, “Valley of Flowers and People,” is the result of a collaborative and cooperative creative process. Inspired by a recent teamLab exhibition, this collection aims to create ...

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Stories

Transforming Tailored Work Clothes for Women

FREY. Founder, Frederieke Van Doorn, Nominated for AmCham Women Of Influence Awards: Leading Woman Entrepreneur.Each year, The American Chamber of Commerce [AmCham] delivers the acclaimed Women of Influence (WOI) conference ...

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Stories

Empowering Elegance: Redefining Women’s Workwear with FREY.

For years, this has been a common conversation thread that has been heard in the corridors of corporate offices and boardrooms – how corporate dressing, its design and tailoring, had ...

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Stories

Introducing the FREY. Tailored Autumn/Winter ’23 Collection: Embracing Strength and Fragility

FREY. Tailored proudly presents the highly anticipated Autumn/Winter ’23 Collection, celebrating the essence of every woman. Inspired by the interplay between strength and fragility within each one of us, this ...

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Stories

Timeless Style: Building Your Classic Capsule Wardrobe with FREY. Tailored

Building a classic capsule wardrobe takes time and patience, but it’s a journey worth embarking on. Start by evaluating your current wardrobe and identifying any missing pieces that will form ...

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Stories

Creating Empowering Sustainable Fashion with Head Designer Yulia Tlili

Sustainability, Style, and Versatility Meet in Every Stitch 1. Who do you design for at FREY. ? I design for real women who need to look stylish and presentable while ...

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Stories

Fireside chat with Founder, Frederieke Van Doorn

1. Where did your fashion journey begin?It started at a very young age. We had a big basket full of my moms old clothes, and I would dress up with ...

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Stories

New Spring / Summer ‘23 Collection African Tulip

The FREY. Spring / Summer ‘23 collection is inspired by the colorful and timeless African Tulip flower. FREY. is a womenswear brand offering well-tailored, classic pieces that contribute to a ...

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Stories

FREY. LAUNCHES NEW RETAIL CONCEPT AT K11 MUSEA

FREY. is extremely proud to open the doors to its second location in Hong Kong at K11 MUSEA on 13th November, 2022.Just one year after the debut of the flagship ...

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Stories

Meet the Team Behind the Label

Meet the powerhouse duo behind FREY., Founder, Frederieke Van Doorn and Head Designer, Yulia Tili. After meeting in 2020, the duo hit it off instantly and have since been on ...

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