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Category "Stories"
11/09/23
Empowering Elegance: Redefining Women’s Workwear with FREY.
For years, this has been a common conversation thread that has been heard in the corridors of corporate offices and boardrooms – how corporate dressing, its design and tailoring, had ...
22/08/23
Introducing the FREY. Tailored Autumn/Winter ’23 Collection: Embracing Strength and Fragility
FREY. Tailored proudly presents the highly anticipated Autumn/Winter ’23 Collection, celebrating the essence of every woman. Inspired by the interplay between strength and fragility within each one of us, this ...
27/07/23
Timeless Style: Building Your Classic Capsule Wardrobe with FREY. Tailored
Building a classic capsule wardrobe takes time and patience, but it’s a journey worth embarking on. Start by evaluating your current wardrobe and identifying any missing pieces that will form ...
03/07/23
Creating Empowering Sustainable Fashion with Head Designer Yulia Tlili
Sustainability, Style, and Versatility Meet in Every Stitch 1. Who do you design for at FREY. ? I design for real women who need to look stylish and presentable while ...
18/04/23
Fireside chat with Founder, Frederieke Van Doorn
1. Where did your fashion journey begin?It started at a very young age. We had a big basket full of my moms old clothes, and I would dress up with ...
20/02/23
New Spring / Summer ‘23 Collection African Tulip
The FREY. Spring / Summer ‘23 collection is inspired by the colorful and timeless African Tulip flower. FREY. is a womenswear brand offering well-tailored, classic pieces that contribute to a ...
22/11/22
FREY. LAUNCHES NEW RETAIL CONCEPT AT K11 MUSEA
FREY. is extremely proud to open the doors to its second location in Hong Kong at K11 MUSEA on 13th November, 2022.Just one year after the debut of the flagship ...
06/10/22
Meet the Team Behind the Label
Meet the powerhouse duo behind FREY., Founder, Frederieke Van Doorn and Head Designer, Yulia Tili. After meeting in 2020, the duo hit it off instantly and have since been on ...
29/04/22
FREY. DRESSES ALL WOMEN
SIX WOMEN, ONE SUIT. No matter your size, shape or height, every single woman deserves to feel confident, comfortable and empowered in their everyday clothing. Dressing some of Hong Kong’s ...
18/11/21
Sassy spots FREY.
It didn’t take long for Sassy Hong Kong to discover Frey’s brand new flagship store on Ice House Street. This is no surprise to us at all as Sassy is ...
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