I design for real women who need to look stylish and presentable while staying comfortable.

It started at a very young age. We had a big basket full of my moms old clothes, and I would dress up with friends and organise fashion shows for my parents and their friends.

The FREY. Spring / Summer ‘23 collection is inspired by the colorful and timeless African Tulip flower. FREY. is a womenswear brand offering well-tailored, classic pieces that contribute to a sustainable capsule wardrobe, suitable for any woman.

Creativity and craftsmanship are at the core of FREY. and at the forefront of the store’s design.

Meet the powerhouse duo behind FREY., Founder, Frederieke Van Doorn and Head Designer, Yulia Tili.

No matter your size, shape or height, every single woman deserves to feel confident, comfortable and empowered in their everyday clothing.

FREY. is kicking off the new season with a bold spring/summer collection full of fresh, bright colours and light, natural materials.

It didn’t take long for Sassy Hong Kong to discover Frey’s brand new flagship store on Ice House Street.

On the 5th of September 2021, after much anticipation Frey. will open her doors to the public for the very first time!

We want every single one of our suits to be crafted perfectly. This can only be accomplished through working with the best in the industry who share our passion for quality.