Our Stories

Stories

FREY. LAUNCHES NEW RETAIL CONCEPT AT K11 MUSEA

FREY. is extremely proud to open the doors to its second location in Hong Kong at K11 MUSEA on 13th November, 2022.Just one year after the debut of the flagship ...

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Stories

Meet the Team Behind the Label

Meet the powerhouse duo behind FREY., Founder, Frederieke Van Doorn and Head Designer, Yulia Tili. After meeting in 2020, the duo hit it off instantly and have since been on ...

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Stories

FREY. DRESSES ALL WOMEN

SIX WOMEN, ONE SUIT. No matter your size, shape or height, every single woman deserves to feel confident, comfortable and empowered in their everyday clothing. Dressing some of Hong Kong’s ...

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Collaborations

FREY x KIBO Collaboration
Shop Sustainable Style this Summer

FREY. is kicking off the new season with a bold spring/summer collection full of fresh, bright colours and light, natural materials. But that is not all! FREY. is collaborating with ...

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Stories

Sassy spots FREY.

It didn’t take long for Sassy Hong Kong to discover Frey’s brand new flagship store on Ice House Street. This is no surprise to us at all as Sassy is ...

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Stories

Frey. unravelled.

Grand Opening of Hong Kong Flagship store

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Craftsmanship

Crafted to perfection

We want every single one of our suits to be crafted perfectly. This can only be accomplished through working with the best in the industry who share our passion for ...

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Collaborations

Frey. launches first design collaboration with local jewellery brand W;nk

We have teamed up with upcycle jewellery brand W;nk to celebrate our first opening season!

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