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How Eckhart Tolle’s The Power of Now taught a fashion CEO that ‘your mind is your greatest enemy’
In The Press

How Eckhart Tolle’s The Power of Now taught a fashion CEO that ‘your mind is your greatest enemy’

Frederieke van Doorn, the founder and CEO of Hong Kong-based women’s tailoring brand Frey, read Eckhart Tolle’s The Power of Now during stressful business times

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5 Essential Pieces To Start Your Spring Capsule Wardrobe
In The Press

5 Essential Pieces To Start Your Spring Capsule Wardrobe

Build your ultimate capsule wardrobe for spring, starting with these five essential pieces…

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Dive into FREY.’s “Valley of Flowers and People” Collection
News

Dive into FREY.’s “Valley of Flowers and People” Collection

FREY.’s Spring/Summer ‘24 collection, “Valley of Flowers and People,” is the result of a collaborative and cooperative creative process.

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Transforming Tailored Work Clothes for Women
News

Transforming Tailored Work Clothes for Women

FREY. Founder, Frederieke Van Doorn, Nominated for AmCham Women Of Influence Awards: Leading Woman Entrepreneur.

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Get your best fit at these women’s tailors in Hong Kong
In The Press

Get your best fit at these women’s tailors in Hong Kong

Tailored suits and shirts aren’t just for men! Here are some trusty and trendy women’s tailors in Hong Kong.

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Empowering Elegance: Redefining Women’s Workwear with FREY.
News

Empowering Elegance: Redefining Women’s Workwear with FREY.

For years, this has been a common conversation thread that has been heard in the corridors of corporate offices and boardrooms – how corporate dressing, its design and tailoring, had undeniably favoured men’s wear.

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Introducing the FREY. Tailored Autumn/Winter ’23 Collection: Embracing Strength and Fragility
News

Introducing the FREY. Tailored Autumn/Winter ’23 Collection: Embracing Strength and Fragility

FREY. Tailored proudly presents the highly anticipated Autumn/Winter ’23 Collection, celebrating the essence of every woman.

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Timeless Style: Building Your Classic Capsule Wardrobe with FREY. Tailored
News

Timeless Style: Building Your Classic Capsule Wardrobe with FREY. Tailored

Building a classic capsule wardrobe takes time and patience, but it’s a journey worth embarking on.

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Creating Empowering Sustainable Fashion with Head Designer Yulia Tlili
News

Creating Empowering Sustainable Fashion with Head Designer Yulia Tlili

I design for real women who need to look stylish and presentable while staying comfortable.

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Fireside chat with Founder, Frederieke Van Doorn
News

Fireside chat with Founder, Frederieke Van Doorn

It started at a very young age. We had a big basket full of my moms old clothes, and I would dress up with friends and organise fashion shows for my parents and their friends.

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